that was pete wilson's ad in the 1994, his successful re-election. much harsher rhetoric than anything we've seen, much more memorable, still on youtube and playable, but had a really lasting impact. one of the dynamics of the immigration issue that i think seems quite clear, um, is that it works very well -- always has -- as a negative mobilization issue. you can, you can mobilize people to anger over immigration on both sides of the issue. >> right. >> it's worked both ways. it's actually, it has a much longer and effective history, um, of animating political behavior towards restriction than it does towards generous policies. but you could also as republicans have shown in the last 10, 15 years quite consistently, you can really get -- you can create grudges among people by demonizing them through immigration. so how long does it last? how deeply was, is the wound here? you know, it's really hard to say. >> yeah. >> you look at the presidential level in particular, we've -- the republican chair has bounced around, you know, to some extent. george